SEO Tracker

The problem

Local rank is not a single number — a business can sit at #2 four blocks away and drop off the map pack entirely a mile out. Off-the-shelf trackers either hide that or charge per grid point.

How it's built

• Coordinate grid generator produces search points around a business address at configurable radius and density
• Scrapers collect map-pack results per point and store them with their coordinates
• Google Business Profile metrics ingested alongside rank data for correlation
• NAP (name/address/phone) citation checks flag inconsistencies across directories
• Dedicated Postgres instance in Docker, separate from other project databases

Outcome

Rank becomes a heatmap instead of a number, which makes it obvious where visibility actually ends — and which citation problems are dragging it down.